As ecommerce is gaining momentum faster than ever, over 70% of estimated US retailers are integrating video on their sites. In a study by emarketer on types of videos US online shoppers use as an information source back in May 2011 reveals that 'user generated product reviews by a friend/acquaintances or an expert in the social network is a good way to leverage the trust with each other'. In my other blog post I have mentioned how tryvertising is gaining significance for online marketers for inexpensive product sampling. Today am going to write about the advantages of video opinion and tryology together with ExpoTV as an example. ExpoTV banks on three major elements of product reviews namely videopinion reviews, how-to-buy videos and product demonstrations.
ExpoTV is an online video opinion and tryology company that firmly believes that video product reviews convert more sales and revenues when compared to any other media. While engaging the community through social networks, ExpoTV affirms that only video delivers the product demo and an emotional connection is established with the audience wherein text reviews will not succeed in conversion rates because a video is worth a thousand reviews. In the 'programs' section, ExpoTV allows the community to share honest opinions about the products in five different ways.
- Review day to products used and upload the videos and give the opinion good or bad
- Review featured products through special invitations
- Get free products to sample and review before even they hit the stores and reviews
- Review top selling products that is in the most wanted criteria every month
- Take market research surveys and share opinion
There is a point system to all types of opinions and surveys plus lots of prizes for the best video opinions for the participants also. ExpoTV is really big for the next generation digital marketing and no doubt every marketer should plan to get his product reviewed in the next campaign for higher conversions.
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