Facebook and LinkedIn are most sought ideal social networks for online marketing. But why some businesses have a preference for LinkedIn and some for Facebook? As far as Facebook is concerned, it began as a social networking hub targeting the students entering a college campus in response to MySpace which linked young students together throughout their high school years. Initially, Facebook was a highly sophisticated social network, similar to MySpace. LinkedIn was found as a business network and not as a social network. LinkedIn denied options to post photo albums or converse freely within the network or groups. LinkedIn is more ‘professional’ than ‘social’. With Facebook ads you can purchase a pay per click ad which are cost effective to target a specific niche and you can spend according to your budget. But with LinkedIn you can display the value of your business without any advertising. By analyzing and researching various statistics of social media from news, blogs and web portals I have found that Facebook generates the most conversions for B2Cs and LinkedIn generates the most conversions for B2Bs.
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